There was a
interesting discussion at this years Knowledge Management Australia
Congress and the debate was
regarding whether " tacit knowledge can become explicit
knowledge using social media?". I wouldn't really call it a debate because
all 4 speakers were in general agreeance that they don’t believe that tacit
knowledge can be converted into explicit knowledge BUT social media tools are
by far the best tools out there to transfer knowledge.
Just a quick
background on what is tacit and explicit
knowledge are as defined by Wikipedia
Explicit knowledge is knowledge that has been
or can be articulated, codified, and stored in certain media. It can be readily
transmitted to others.
Tacit knowledge on the other hand is the kind
of knowledge that is difficult to transfer to another person by means of
writing it down or verbalising it.
I though of a simple example this the other
day while watching the TV show Master Chef.
Can you read a
recipe book written by a master chef, cook the dish following every instruction
perfectly, producing a meal that tastes
just as good as that prepared by the master chef?
Probably not,
because you don’t have the same level of skills or training acquired by the
chef with years of experience.
But that in itself
is the interesting part because it is now easier than ever to convey knowledge
in a more collaborative and personalised manner using social media. It is now
easier than ever the learn.
Let go back to the
Master Chef example. If the recipe was recorded via video instead of written,
this would now allow amateur chefs to imitate the master chef. The visual aid is an improved technique for
conveying knowledge. It gives you an insight into the emotion and passion the
master has while preparing the dish. Lets take this a step further and assume
that the video had a online forum allowing
the amateur chefs to communicate with the master or with each other.
This engagement is a tremendous advantage for the amateur allowing them to
communicate things that may have gone wrong allowing them to improve.
Now you can see that
although the master chefs tacit knowledge cannot me converted into explicit
knowledge , social media has improved the learning process substantially.
The role Social
Media can play in the knowledge transfer means that today more than ever the
following are possible:
- Social Media tools give us a greater transparency to a larger number of peoples experiences
- Social Media tools are the best way of dealing with complex problems
- Social Media tools allow large organizations to transfer knowledge more effectively
- The fact that Social Media tools can be personalised means people stay more engaged in conversations.
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